Who are you?
We communicate to others through what we wear, what we post on social media and what we choose to hide. Online, we keep certain pictures and accounts private so that not everyone can see every facet of our lives with just a scroll or a click. We curate ourselves to present different versions. One for work, one for friends, one for family and, maybe, one for who we dream to be.
Our physical lives and digital lives feel separate. This garment merges the physical personality with digital personalities to create a more complete representation of the wearer. Bringing together all our different identities on the body to reveal a more real truth of the person.
Our camera phone is the key to creating these online personalities. We take pictures of everyone, everything and every version of ourselves. The garment utilizes the camera phone as the way to unlock the different personalities of the wearer of the garment. The woven QR codes can be scanned and they link to the person’s social media accounts and other online identities. As the wearer moves, the garment unfolds, revealing new QR codes and allowing different information to be accessed and a more complex identity of the the wearer to appear.
The inside of the garment is a mix of private and public pictures that are interwoven to create a more abstract picture of the interwoven personalities typical of the 21st century.
Express your story by customizing your apparel
We are living in a society with a growing interest for unique and personal products as well as authentic experiences. With Abstract_ we want to give the customers a new connection to the garments they buy.
Customers are involved in the design process by generating patterns from their own personal stories and face expressions. Our web tool analyzes what the customer writes and how it is written and translates this data into a unique pattern. The webcam will analyze the facial expression and let this data influence the color of the pattern. Abstract_ will transform the customers personal pattern into a textile and a unique piece of garment.
With Abstract_ we wanted to make a concept that took the level of what the consumer can have influence on even further than we already have seen. What we are wearing is a powerful way to express our personality and style. For us were individuality and uniqueness the starting point. With Abstract_ all garments are based on involving the customer and letting them express their personal stories and face expressions. The coustomers personal text can be anything from a favourite recipe, a song, a letter or a good memory.
On a higher level there might be something to gain for the world in making more personal products. If we buy products we have a stronger emotional connection to, we might care more for the products and keep them for a longer time. Customized products are also made with product on demand. All this can lead to a more sustainable and conscious way of using materials and producing garments.
The Sweater Project
Is it possible to reuse the yarn from old sweaters that noone uses anymore? I wondered what are the knit garments my friends and family have left behind? Why did they not use it anymore?
I collected garments and tried to discover the reasons and stories why those sweaters, hats and other knit garments were left behind in the back of the closet.
The Sweater Project wants to give the material a new life and hereby creating a new garment to use and love again.