Who are you?
Today, we communicate to others through what we wear, what we post on social media and what we choose to hide. Online, we keep certain pictures and accounts private so that not everyone can see every facet of our lives with just a scroll or a click. We curate ourselves to present different versions: one for work, one for friends, one for family, and maybe one for who we dream to be.
Our physical lives and our digital lives feel separate. This garment merges the physical personality with digital personalities to create a more complete representation of the wearer, bringing together our different identities on the body to reveal a more versatile communication of the individual.
Our camera phone is the key to creating these online personalities. We take pictures of everyone, everything and every version of ourselves. The garment utilizes the camera phone as a means to unlock the various personalities of the wearer of the garment. The woven QR codes can be scanned and they link to the individual’s social media accounts and other online identities. As the wearer moves, the garment unfolds, revealing new QR codes and allowing different information to be accessed, and a more complex identity of the wearer to appear.
The inside of the garment exhibits a mixture of private and public images, representing the wearer of the garment.
Express your story by customizing your apparel
We are living in a society that has a growing interest in unique and personal products as well as authentic experiences. With Abstract_ we want to give the customers a new connection to the garments they buy.
Customers are involved in the design process by generating patterns from their own personal stories and face expressions. Our web tool analyzes what the customer writes and how it is written and translates this data into a unique pattern. The webcam will analyze facial expressions and let this data influence the color of the pattern. Abstract_ will transform the customer’s personal pattern into a textile and a unique garment.
With Abstract_ we wanted to create a concept that takes the level of what the consumer can have influence on even further than we have already seen. What we are wearing is a powerful way to express our personality and style. For us individuality and uniqueness are the starting point. With Abstract_ all the garments are based on involving the customer and letting them express their personal stories and facial expressions. The customer’s personal text can be anything from a favorite recipe, a song, a letter or a good memory.
On a higher level there might be something to gain for the world in making more personal products. If we buy products we have a stronger emotional connection to, we might care more for the products and keep them for a longer time. Customized products are also products that are made on demand. All this can lead to a more sustainable and conscious way of using materials and producing garments.
The Sweater Project
Is it possible to reuse the yarn from old sweaters that no one wears anymore? I used to wonder about the knitted garments my friends and family have discarded? Why did they not wear them anymore?
I collected some garments and tried to discover the reasons why these sweaters, hats and other knit garments were left at the back of the closet and the stories behind them.
The Sweater Project wants to give the material a new life and hereby create a new garment to wear and love again.
The New Normality
Being fascinated about people’s subconscious and conscious behavior and how objects can be out of context led me to take garments out of their context to create new conventions.
Using already existing garments as building blocks, intertwining the body with a 2D shape and adding new layers to an already existing shape create new silhouettes.
Each textile goes through several stages. In each stage the textile can be changed by either coloring, shrinking, shaping or folding it. Once a garment is changed you cannot change it back. In this way we hope the owner will care about the garment in the given time and explore how a textile object can be changed over time. As a result, the relationship with the textile becomes different because the textile is transformed and has several life stages. When the time is up and the style is out of date it can be biodegraded.