DARE

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How might we extend the lifetime of clothing? 

DARE is the name of a brand which dares to be sustainable but the consumer has to dare carry out the task to change the styles and give the styles as long a life as possible.

Every style can be changed but when you change it, you cannot change it back. In this way we hope the consumer will care about the style in the given time, and when the consumer feel the need for something new, it can be changed instead of buying something new. Every style has several lives and when time is up and the style is worn out it can be biodegraded. 

Collaboration with: 
Christina Haxholm
Kristine Boesen

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Final hanger for knit 

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Dress : Doresu

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Knit : Karanitto

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Jacket : Taioy no jacketto 

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Life extend - timeline for knit

One example of timeline for knit 

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Process

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Thank you